Monthly Archives:June 2016

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What is bespoke web design?

Bespoke web design, is a service where you get a custom designed website built to your exact requirements. No templates are used at all, everything is designed and coded from scratch. As a result of this bespoke web design is more expensive compared to other solutions, but you get it built exactly how you want it to look, along with all the functionality you require. bespoke web design solutions often generate more sales compared to cheaper solutions as they are better designed, and help you stand out from your competitors.

Why choose bespoke web design?

A bespoke website is tailor-made to your exact business requirements and are designed and built by experienced web designers. As part of the bespoke service, the web designer will spend more time with you to analyse your requirements, interpret your brief and work with you at every stage to create a design that is unique to you. This ensures the identity of the business is consistent throughout the website and will ensure an overall positive user experience.

Conclusion

Whilst template based websites are cheap and useful for creating a quick online presence for your company, in the longer term it is worthwhile making an investment in a bespoke website to ensure that you do not compromise on quality, usability and a professional image. Remember In the end you really do get what you pay for.

Byadmin

Marketing your website

Your business website is an essential tool in your marketing strategy. It not only helps new customers find you, but it also advertises everything you have to offer. A website can have many purposes, to attract new customers, engage with existing customers, improve your customer service, and offer online sales/services. If marketed correctly you business website not only has the ability to reach businesses and consumers locally, but in fact globally. This means online marketing is the most crucial form of business marketing, and in fact the most cost effective if done correctly!

Plan out your website marketing

Before you start to design your website, how to market your websiteyou will need to develop a clear idea of your targeted market (who you are trying to reach) and what you want to achieve. To gain maximum exposure from your business website, you will need to advertise it on search engines and other popular places. Their are many different places to advertise online, but the most popular being; pay per click campaigns, SEO (help get your website to the top of the natural search results) and social media marketing. Business directories can also be useful to target customers on a more local level, however the number of people using them has dramatically decreased over the past couple of years. Another useful tip is to carefully choose your domain name, so it is memorable and reflects what your business does.

Please remember though, a well marketing website can do more than attract new customers. Think about using it to keep existing customers up to date with special offers, news and product updates. Many businesses also use it as a means of cutting costs by streamlining services, and improving customer service.

Website design and content

Many businesses often forget that the design of your website should reflect your business image and brand identity. So a cheap website or one done through a builder is unlikely to give a good impression. A professional web designer has the skills and experience to not only design a great looking website, but one that is designed in a way to generate as many sales as possible. As it is becoming a more competitive online market, you need a website that stands out from the crowd, whilst also offering something different. It is also good idea to think about offering a newsletter signup option, allowing you to connect with people that many not even used your services yet. if they have signed up then they are obviously interested, so you just need to keep them updated with special offers, news, success stories and anything else you can impress them with.

Maintaining your company website

Designing, building and launching your website is just the start of your journey. You need to test it to make sure everything is working correctly, and keep it updated!. Search engines love fresh, unique, relevant and well written content, and will reward you with an increased ranking over time. Remember to choose a good web host, to ensure your website is available online 24/7, unlike the cheap or even free alternatives. Also keep a regular backup of your website!, just in case anything goes wrong in the future.

 

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Increasing your domains authority

You maybe left wondering, how come some websites rank higher than you, even though your article/page was written first?. Well search engines use lots of different factors to calculate your websites ranking for particular keywords. However one of the most important factors is domain authority. By having a greater domain authority, search engines will see your content as more important, no matter what topic your write about. However gaining domain authority takes time and is earned through hard work. Their is no shortcut to ranking well, and trying to cheat the system will have adverse affects if you get caught.

What is domain authority?

Domain authority was developed by Moz, How Domain Authority is calculatedto predict how well a domain (website) will rank in the search engine results. They take into account lots of different factors when calculating your score such as Moz Rank, Moz Trust, social signals, linking root domains, total backlink profile, user experience, website loading times, traffic, etc. All of which should be improved over time as your website ages. Domain Authority is a score out of a 100, and you should always aim to get this as high as possible. Remember though, no one can guarantee you a particular ranking in search engine results, but SEO will certainly help to improve it. So by improving your SEO efforts you are increasing your chances of reaching that all important first page.

How do I improve my websites domain authority?

Domain authority is calculated on the basis of so many different factors. However here are the main areas which you should focus on:

  • Links from other websites – One of the most crucial factors used in the calculation is number and quality of domains linking to your website. The anchor text used is also important, and you should aim to keep this varied.
  • Quality of content – You should always seek to keep your website update with unique content of high quality.
  • Social signals – These are gaining more weight in the calculation over time, so always encourage people to like and share your articles/pages to improve its popularity.
  • On page SEO – Always ensure your website abides by Google rules, such as using appropriate alt text, making good use of headings, links, keywords etc.

How to check your domain authority

Their are various online tools available to check your domain authority, however Moz offer the official toolbar which is great. Please remember your websites domain authority is calculated every fortnight, so check regularly to see how your score is progressing.

Conclusion

Your website’s domain authority is an important factor used to gauge how well your site is likely to perform in the search results. With this mind you always look to improve this, and remember this is always on going work. Their is always improvements that can be made to any website!

Byadmin

Why choose us for web design?

Why do startups, small businesses and other companies want to work with us? We’re recognised as one of the best web design companies in Liverpool, for a start. Here a few other reasons why our customers choose us for their web design needs.

Friendly team of web designers

The majority of our clients have fun working with us. We believe in making the web design process easy and pleasant. Our web designers speak in plain English, not in technical jargon. And we love what we do for a living.

Highly skilled and experienced

All our web designers have many years of experience in the digital sector, whilst also boasting many qualifications in web design/computer science.

We are honest.

Our web design business has grown through word-of-mouth and we hope to continue growing this way. Our web designers will always be honest with you, treat you fairly and do a great job. By doing this we hope you continue working with us after your site has launched and recommend us to others.

Affordable web design

Web Design Liverpool have very low overhead, No fancy office in Liverpool, no sales team, not even a receptionist!. Just hard-working web design professionals chained to their computers. (Only joking. They are not really chained to their computers. They’re just chained to their desks). This allows us to pass our savings onto our customers, giving them great web design prices!.

we design bespoke websites.

Here at web design Liverpool we believe in uniqueness, so each and every site we design is completely bespoke and designed to your unique requirements.

Would you like more reasons?

You could always speak to our clients. For a list of references, please contact our team. Our clients would be happy to give you more reasons to hire Web Design Liverpool.  

Byadmin

Web Design vs. SEO vs. Social Media

When designing a website you not only need to worry about making it look good, but how it performs in search engines. Its no good having a beautiful website that no one gets to see. On the other hand, if you focus entirely on SEO, your website will fail to convert visitors into sales. Whereas If you only focus on social media and nothing else, you are less likely to meet your return on investment targets. It is therefore essential that you implement effective web design solutions, whilst at the same time effectively utilise all available forms of online marketing.

Web design, SEO, and social media are three important components of a successful Internet marketing strategy.  So If you want people to find your business, you need outstanding SEO. If you want them to contact you or purchase from your site, you need great web design.  If you want to create a lot of word-of-mouth recognition or implement a viral marketing campaign, social media is an excellent tool for you.

As many business owners know, when it comes to online marketing strategies, there is no one-size-fit-all method.  As a result of this, your first step to online marketing should be reviewing your business goals. When our clients ask us: “How much would you spend on SEO? Do I need to redesign my web site? Should I create a Facebook page for my business? Is pay per click right for me?  Should I start a blog?”  we always say, it only makes sense if it relates to your business goals.

So when it comes to online marketing you not only need to know the importance of web design, SEO, and social media, you should design a coherent marketing strategy that fits your business objectives and lifestyle goals. By implementing a well thought out marketing strategy, you are then able achieve the return on investment you are looking for.

Byadmin

Web Design for Small Businesses

Your website is often the first thing your potential client sees, so you need to ensure it reflects your company, your approach and your personality. Being a sole trader can seem like a lonely profession at times. You need to shout about your business, which is really difficult when you’re working on your business as well. So why not leave your web design work to a professional?

Every sole trader and small business web design for charityshould have a professional website these days. If you still don’t or your website isn’t performing as well as you’d like, we can help. Our professional team of website designers will create you a bespoke website that not only exceeds your requirements, but also performs well. Here at Web Design Liverpool we work with you to understand your business, and design you an engaging website at an affordable cost.

Our professional team have the experience, the talent and the desire to see our clients succeed. So If you’re looking for an affordable web design company which speaks your language, brings you great results and gets the job done fast, this is your lucky day!. Why not start now by calling us now.

 

Byadmin

How Charities Can Use Their Websites to Fundraise

When you work in the charity sector, fundraising is part and parcel of every move you make. No matter how large or small your charity is, you’re always thinking about how to generate more money for your cause. Without an effective website, your charity is missing out on a potential source of income. In fact large charities here in the UK, gain more income from online marketing, then they do from any other fundraising campaign.

That’s why it’s crucial for every Web design imagecharitable organisation to design a website that no only entices the user to make a donation but also makes it easy to do so. From the moment a potential donor lands on your website, they should know exactly what your charity does, why it matters and how they can help. Here a some tips you should keep in mind when designing a website for your charity.

Have a strong call to action on every page

We cannot emphasis enough how important call to actions are. So if you want people to donate to your charity? Go ahead and tell them. Place a Donate button in your header and footer and make sure that all your websites pages includes call to action (“CTA”) such as “Get Involved, Join Us,” or “Support Our Work.” These call to actions should of course link directly to your donate page.

Demonstrate impact

Donors like to know exactly where their money is going. So you need to show how your donations are allocated, the impact its had on people lives etc. Websites with real life videos showing the difference donations have made to your charitable cause work best. You could also show exactly what a donor can “purchase” with different gift amounts. Remember to keep your website regularly updated showing clear examples of the work you are doing and the impact its having.

Show your website’s secure

Some donors are tentative to donate online because they’re worried that their personal and financial information are not be protected. To overcome this problem, you can make sure all information is securely encrypted using SSL.

Online shopping website

As well as accepting donations online, it is also advisable to sell some products through your website to further complement your online fundraising activities. A good mix of new and second hand products work best. Your website designer can help you implement this.

Professional web design

A well designed website will ensure you stand out from your competitors, increase the number of online donations, encourage interaction with your charity and help raise your profile. A professional web designer will work with you to design a website based not only on your needs, but one that encourages donations. It is also beneficial for your website designer to have experience in the charity sector.

Stay in touch!

The fundraising process is just getting started when someone makes a donation. Why? Because every past donor is a potential future donor. You need to keep in touch with them to encourage them to donate again!. If they can clearly see their donation has made a real difference, then guess what?, they will donate again!. Email newsletters are a superb method of keeping in touch with your donors, as they help past and potential supporters feel connected to your charity.

 

Byadmin

5 Web Design Techniques to Make Your Website Search Engine Friendly

Your web design should be SEO friendly, otherwise it will not be easy for potential customer to find your website. By using effective SEO techniques when designing a website, you will be improving your websites visibility, leading to more sales!. This is the first criteria that you should keep in mind when developing a website. You can try out many things to make your website search friendly. But here are the top five things that you should begin with in your website design.

1) Ensure you website is mobile responsive

It has now become increasingly common for peoplSEO Search Engine Optimization, Ranking algorithme to search for services/goods using their mobile phone or other device. With this in mind a professional web designer will implement responsive design techniques, which allow your website to adapt to any screen. This ensures your website looks beautiful on any device, and you don’t miss out on the 78% of Google searches which now come from mobile devices. Google have now recognised this and now favour responsive website’s in their ranking algorithm.

2) Provide plenty of content

Your website is a living, breathing entity on the internet. Every update you make to your website  plays an important part in its interaction with visitors, customers, and the powerful search engines. However, a static website without updates of any kind can often be viewed by search engines as a “dead” entity – with no life and nothing new to offer. With this is mind you should regularly update your websites content and make use of an integrated blog.

3) Optimise images

It is also important that you optimise your websites images with relevant alt texts, which will increase their search visibility. Optimised images get a chance to appear more often on search engines. Some of the ways by which you can optimise your images are –

  • Renaming the image filename by including specific keywords
  • Using HTML attributes to your images
  • Creating a caption to define your images

4) Make sure your website is indexed in search engines.

Search engines are becoming more intelligent, so they will often find your website automatically and index your content, but don’t count on it. It is always best to submit your website manually to all major search engines such as Google, Bing, and Yahoo to ensure they are crawling your website. It is also good practise to submit an XML sitemap, so search engines can crawl your website more easily.

5) Have other websites link to you.

This is really, really important, when it comes to SEO. By gaining relevant website links over time, you are increasing your websites relevance, allowing you to climb up the natural search rankings. Some links carry more weight than others, for example links from big brands will often give you a bigger boost. However is also important not to gain spammy links, otherwise this could harm your websites rankings.

Conclusion

Designing an SEO friendly website is not just about making your business visible on the search engine. It is also about designing a website that brings in the right functionality that makes the user experience visitor friendly. So the next time you design your website, ensure that it’s both search engine as well as visitor friendly.

Byadmin

Beautiful custom designed websites

Stand out from your competitors and appeal to your potential customers with a custom designed website. Our custom designed websites are developed with our clients goals in mind. Creating a beautiful website is only the first step. We spend the necessary time to truly understand each clients goals so that the final design meets their business’ objectives.

We think that attractive websites are great, but effective websites are far better. So here at Web Design Liverpool, we go one step further and combine the two. So we not only produce excellent custom built website designs that are attractive, but also effective giving you a much better conversation rate.

Our professional team of website designers will work closely with you to create a design that looks great and perfectly matches your existing brand. We’ll collaborate on ideas that will make your website completely unique and noticeably modern.

Responsive website design

All our websites utilise the latest responsive design techniques to automatically adapt your website to whatever type of device it’s being viewed on. The result is a site the looks fantastic on everything from a phone, to an iPad to the biggest desktop monitors.

Small business website design

We have created a variety of web design packages that are aimed to suit the style and budget of most small businesses. Best of all, when you compare our design and development costs to any other professional group you’ll be very pleased with our competitive pricing.

Contact our web design team today!