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Quality web design in Liverpool

As you are probably already aware, your website is normally the first place any potential customer visits to find out more, enquire or purchase your services or products. However you should always ask yourself the following questions: Are you making it easy for potential customers to do this? Are you making the right impression?

Our Liverpool based web design team, specialise in building attractive, user-friendly and functional websites that work for your business or organisation. We always ensure we make time to understand your needs and objectives and take a fresh approach to every new project.

Our web design team, build beautiful, user-friendly websites that engage with yourweb design liverpool process visitors and provide a real return on investment. From quality budget websites to bespoke content managed websites, we have a solution to match your budget. Also all our websites are built using the latest in responsive design, which means your website layout will adapt to display optimally on different screen sizes.

As web design specialists here in Liverpool, we know our customers are looking for something special, different from your competitors and truly unique. That is why our professional web designers take the time to work with you to produce something that is not only functional but also something spectacular that you can be truly proud of.

Contact our friendly web design team today!

 

 

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Free website hosting

As a small business ourselves, Web Design Liverpool understand the need to keep your ongoing business costs as low as possible. With this in mind, we have decided to offer free website hosting with all of web design packages, preventing the need for any monthly costs!.

What is website hosting?

A website hosting account is basically where you store you website files so that it can be accessed via the world wide web. Essentially you are renting storage space on a web server, that is available online 24/7. So when people want to view your website, they simply type your website address into their browser. Their computer will then connect to your server and your webpages will be delivered to them through the web browser.

The importance of quality hosting

Their are plenty of website hosts diagram showing how website hosting worksavailable online, some even free. However most come with limitations, so choosing the right host is key to success. Some may have a monthly bandwidth limit,  whilst other’s will limit the size of your website database. You don’t want a hosting account with either of these limitations, as if you exceed your bandwidth limit your website will then go offline until the next month. Whereas database limits stop you from growing your website, especially if you are using e-commerce. By getting a website designed by us you don’t have to worry about these things. We have carefully invested in the right technology to remove these limitations. We only offer quality website hosting here Liverpool.

How can you offer free website hosting?

As specialists in web design for local businesses here in Liverpool, we have developed an extensive customer base, mainly through word of mouth. This in return allows us to offer free website hosting, which really helps small businesses to grow. Here at web design Liverpool we believe that by helping small businesses grow, we open up more opportunities to work together in the future.

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Web design

Quality web design at affordable prices

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Premium Quality

Websites are completely bespoke

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First class support

Our web designers are here to help

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Local website designers

Liverpool based web design team

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The benefits of e-commerce websites

More and more companies have decided to take their business to the next level, and introduce online shopping. In fact according to Invesp, we are seeing 19% increase in ecommerce sales worldwide. In this article we will look at the advantages e-commerce brings to both your business and its customers.

Customers

Today many shoppers look online to find products/services, compare prices, grab a bargain, make purchases and more. They benefit from the fact that, websites are available 24/7, and can even be accessed when they are on the move. Shopping online saves time, offers a greater product selection and allows for cost savings in terms of taxes, the price of the product and money saved on utilities and rent.

Benefits for your business

In this day and age, more than 80% of the UK population shop online, and your customers will expect you to have an e-commerce website. By gaining access to the online market you are not only ensuring you are seen by UK population, but you are also opening up opportunities to go eCommerce-Websitesglobal. In fact we have seen a huge increase in the number of businesses exporting abroad, and increasing their sales. E-commerce websites are a great tool to attract new customers and bring in more revenue. Your business will save on operational costs, benefit from a boost in brand awareness and gain new customers.

Websites should also be used to collect valuable data from your customers, allowing your business to run more targeted campaigns. For example many successful businesses offer customers the chance to sign up for a free newsletter as part of the checkout process. This is a great marketing technique as it allows you to engage with your customers, and send them products they may be interested in. To gain even more success from your website, you should follow-up each order with a customer survey. This not only provides you with a great opportunity to improve your online reputation, it allows you identify any problems with your sales process. Once you have solved any problem with your sales process, you will gain even more sales!, plus referals.

Conclusion

In todays world having an e-commerce website is not a luxury, but a necessity. Without having a shopping website, you are limiting the potential for growth. As web designers here in Liverpool, we are able to design you at great website for a superb price.

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What is bespoke web design?

Bespoke web design, is a service where you get a custom designed website built to your exact requirements. No templates are used at all, everything is designed and coded from scratch. As a result of this bespoke web design is more expensive compared to other solutions, but you get it built exactly how you want it to look, along with all the functionality you require. bespoke web design solutions often generate more sales compared to cheaper solutions as they are better designed, and help you stand out from your competitors.

Why choose bespoke web design?

A bespoke website is tailor-made to your exact business requirements and are designed and built by experienced web designers. As part of the bespoke service, the web designer will spend more time with you to analyse your requirements, interpret your brief and work with you at every stage to create a design that is unique to you. This ensures the identity of the business is consistent throughout the website and will ensure an overall positive user experience.

Conclusion

Whilst template based websites are cheap and useful for creating a quick online presence for your company, in the longer term it is worthwhile making an investment in a bespoke website to ensure that you do not compromise on quality, usability and a professional image. Remember In the end you really do get what you pay for.

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Marketing your website

Your business website is an essential tool in your marketing strategy. It not only helps new customers find you, but it also advertises everything you have to offer. A website can have many purposes, to attract new customers, engage with existing customers, improve your customer service, and offer online sales/services. If marketed correctly you business website not only has the ability to reach businesses and consumers locally, but in fact globally. This means online marketing is the most crucial form of business marketing, and in fact the most cost effective if done correctly!

Plan out your website marketing

Before you start to design your website, how to market your websiteyou will need to develop a clear idea of your targeted market (who you are trying to reach) and what you want to achieve. To gain maximum exposure from your business website, you will need to advertise it on search engines and other popular places. Their are many different places to advertise online, but the most popular being; pay per click campaigns, SEO (help get your website to the top of the natural search results) and social media marketing. Business directories can also be useful to target customers on a more local level, however the number of people using them has dramatically decreased over the past couple of years. Another useful tip is to carefully choose your domain name, so it is memorable and reflects what your business does.

Please remember though, a well marketing website can do more than attract new customers. Think about using it to keep existing customers up to date with special offers, news and product updates. Many businesses also use it as a means of cutting costs by streamlining services, and improving customer service.

Website design and content

Many businesses often forget that the design of your website should reflect your business image and brand identity. So a cheap website or one done through a builder is unlikely to give a good impression. A professional web designer has the skills and experience to not only design a great looking website, but one that is designed in a way to generate as many sales as possible. As it is becoming a more competitive online market, you need a website that stands out from the crowd, whilst also offering something different. It is also good idea to think about offering a newsletter signup option, allowing you to connect with people that many not even used your services yet. if they have signed up then they are obviously interested, so you just need to keep them updated with special offers, news, success stories and anything else you can impress them with.

Maintaining your company website

Designing, building and launching your website is just the start of your journey. You need to test it to make sure everything is working correctly, and keep it updated!. Search engines love fresh, unique, relevant and well written content, and will reward you with an increased ranking over time. Remember to choose a good web host, to ensure your website is available online 24/7, unlike the cheap or even free alternatives. Also keep a regular backup of your website!, just in case anything goes wrong in the future.

 

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Increasing your domains authority

You maybe left wondering, how come some websites rank higher than you, even though your article/page was written first?. Well search engines use lots of different factors to calculate your websites ranking for particular keywords. However one of the most important factors is domain authority. By having a greater domain authority, search engines will see your content as more important, no matter what topic your write about. However gaining domain authority takes time and is earned through hard work. Their is no shortcut to ranking well, and trying to cheat the system will have adverse affects if you get caught.

What is domain authority?

Domain authority was developed by Moz, How Domain Authority is calculatedto predict how well a domain (website) will rank in the search engine results. They take into account lots of different factors when calculating your score such as Moz Rank, Moz Trust, social signals, linking root domains, total backlink profile, user experience, website loading times, traffic, etc. All of which should be improved over time as your website ages. Domain Authority is a score out of a 100, and you should always aim to get this as high as possible. Remember though, no one can guarantee you a particular ranking in search engine results, but SEO will certainly help to improve it. So by improving your SEO efforts you are increasing your chances of reaching that all important first page.

How do I improve my websites domain authority?

Domain authority is calculated on the basis of so many different factors. However here are the main areas which you should focus on:

  • Links from other websites – One of the most crucial factors used in the calculation is number and quality of domains linking to your website. The anchor text used is also important, and you should aim to keep this varied.
  • Quality of content – You should always seek to keep your website update with unique content of high quality.
  • Social signals – These are gaining more weight in the calculation over time, so always encourage people to like and share your articles/pages to improve its popularity.
  • On page SEO – Always ensure your website abides by Google rules, such as using appropriate alt text, making good use of headings, links, keywords etc.

How to check your domain authority

Their are various online tools available to check your domain authority, however Moz offer the official toolbar which is great. Please remember your websites domain authority is calculated every fortnight, so check regularly to see how your score is progressing.

Conclusion

Your website’s domain authority is an important factor used to gauge how well your site is likely to perform in the search results. With this mind you always look to improve this, and remember this is always on going work. Their is always improvements that can be made to any website!