When you work in the charity sector, fundraising is part and parcel of every move you make. No matter how large or small your charity is, you’re always thinking about how to generate more money for your cause. Without an effective website, your charity is missing out on a potential source of income. In fact large charities here in the UK, gain more income from online marketing, then they do from any other fundraising campaign.
That’s why it’s crucial for every charitable organisation to design a website that no only entices the user to make a donation but also makes it easy to do so. From the moment a potential donor lands on your website, they should know exactly what your charity does, why it matters and how they can help. Here a some tips you should keep in mind when designing a website for your charity.
We cannot emphasis enough how important call to actions are. So if you want people to donate to your charity? Go ahead and tell them. Place a Donate button in your header and footer and make sure that all your websites pages includes call to action (“CTA”) such as “Get Involved, Join Us,” or “Support Our Work.” These call to actions should of course link directly to your donate page.
Donors like to know exactly where their money is going. So you need to show how your donations are allocated, the impact its had on people lives etc. Websites with real life videos showing the difference donations have made to your charitable cause work best. You could also show exactly what a donor can “purchase” with different gift amounts. Remember to keep your website regularly updated showing clear examples of the work you are doing and the impact its having.
Some donors are tentative to donate online because they’re worried that their personal and financial information are not be protected. To overcome this problem, you can make sure all information is securely encrypted using SSL.
As well as accepting donations online, it is also advisable to sell some products through your website to further complement your online fundraising activities. A good mix of new and second hand products work best. Your website designer can help you implement this.
A well designed website will ensure you stand out from your competitors, increase the number of online donations, encourage interaction with your charity and help raise your profile. A professional web designer will work with you to design a website based not only on your needs, but one that encourages donations. It is also beneficial for your website designer to have experience in the charity sector.
The fundraising process is just getting started when someone makes a donation. Why? Because every past donor is a potential future donor. You need to keep in touch with them to encourage them to donate again!. If they can clearly see their donation has made a real difference, then guess what?, they will donate again!. Email newsletters are a superb method of keeping in touch with your donors, as they help past and potential supporters feel connected to your charity. For further help contact Web Design Liverpool today.
Your website is normally the first place any potential customer visits to find out more, make an enquiry or purchase your services or products. Therefore you should always ask yourself the following questions: Are you making it easy for potential customers to do this? Are you making the right impression?
Our Liverpool based web design team, specialise in building attractive, user-friendly and functional websites that work for your business or organisation. We always ensure we make time to understand your needs and objectives and take a fresh approach to every new project.
Our web design team, build beautiful, user-friendly websites that engage with your visitors and provide a real return on investment. From quality budget websites to bespoke content managed websites, we have a solution to match your budget. Also all our websites are built using the latest in responsive design, which means your website layout will adapt to display optimally on different screen sizes.
As web design specialists here in Liverpool, we know our customers are looking for something special, different from your competitors and truly unique. That is why our professional web designers take the time to work with you to produce something that is not only functional but also something spectacular that you can be truly proud of.
Contact our friendly web design team today!
Bespoke web design, is a service where you get a custom designed website built to your exact requirements. No templates are used at all and everything is designed and coded from scratch. As a result of this bespoke web design is more expensive compared to other solutions, but you get it built exactly how you want it to look, along with all the functionality you require. Bespoke web design solutions often generate more sales compared to cheaper solutions as they are better designed, and help you stand out from your competitors.
A bespoke website is tailor-made to your exact business requirements and are designed and built by experienced web designers. As part of the bespoke service, the web designer will spend more time with you to analyse your requirements, interpret your brief and work with you at every stage to create a design that is unique to you. This ensures the identity of the business is consistent throughout the website and will ensure an overall positive user experience.
Whilst template based websites are cheap and useful for creating a quick online presence for your company, in the longer term it is worthwhile making an investment in a bespoke website to ensure that you do not compromise on quality, usability and a professional image. Remember In the end you really do get what you pay for.
As a small business ourselves, Web Design Liverpool understand the need to keep your ongoing business costs as low as possible. With this in mind, we have decided to offer free website hosting with all of web design packages, preventing the need for any monthly costs!.
A website hosting account is basically where you store you website files so that it can be accessed via the internet. Essentially you are renting storage space on a web server, that is available online 24/7. So when people want to view your website, they simply type your website address into their browser. Their computer will then connect to your server and your webpages will be displayed through their web browser.
Their are plenty of website hosts available online, some even free. However most come with limitations, so choosing the right host is key to success. Some may have a monthly bandwidth limit, whilst other’s will limit the size of your website database. You don’t want a hosting account with either of these limitations, as if you exceed your bandwidth limit your website will then go offline until the next month. Whereas database limits stop you from growing your website, especially if you are using e-commerce. By getting a website designed by us you don’t have to worry about these things. We have carefully invested in the right technology to remove these limitations. We only offer quality website hosting here Liverpool.
As specialists in web design for local businesses here in Liverpool, we have developed an extensive customer base, mainly through word of mouth. This in return allows us to offer free website hosting, which really helps small businesses to grow. Here at web design Liverpool we believe that by helping small businesses grow, we open up more opportunities to work together in the future.
More and more companies have decided to take their business to the next level, and introduce online shopping. In fact according to Invesp, we are seeing 19% increase in ecommerce sales worldwide. In this article we will look at the advantages e-commerce brings to both your business and its customers.
Today many shoppers look online to find products/services, compare prices, grab a bargain, make purchases and more. They benefit from the fact that, websites are available 24/7, and can even be accessed when they are on the move. Shopping online saves time, offers a greater product selection and allows for cost savings in terms of taxes, the price of the product and money saved on utilities and rent.
In this day and age, more than 80% of the UK population shop online, and your customers will expect you to have an e-commerce website. By gaining access to the online market you are not only ensuring you are seen by UK population, but you are also opening up opportunities to go global. In fact we have seen a huge increase in the number of businesses exporting abroad, and increasing their sales. E-commerce websites are a great tool to attract new customers and bring in more revenue. Your business will save on operational costs, benefit from a boost in brand awareness and gain new customers.
Websites should also be used to collect valuable data from your customers, allowing your business to run more targeted campaigns. For example many successful businesses offer customers the chance to sign up for a free newsletter as part of the checkout process. This is a great marketing technique as it allows you to engage with your customers, and send them products they may be interested in. To gain even more success from your website, you should follow-up each order with a customer survey. This not only provides you with a great opportunity to improve your online reputation, it allows you identify any problems with your sales process. Once you have solved any problem with your sales process, you will gain even more sales!, plus referals.
In todays world having an e-commerce website is not a luxury, but a necessity. Without having a shopping website, you are limiting the potential for growth. As web designers here in Liverpool, we are able to design you at great website for a superb price.
Your website is often the first thing your potential client sees, so you need to ensure it reflects your company, your approach and your personality. Being a sole trader can seem like a lonely profession at times. You need to shout about your business, which is really difficult when you’re working on your business as well. So why not leave your web design work to a professional?
Every sole trader and small business should have a professional website these days. If you still don’t or your website isn’t performing as well as you’d like, we can help. Our professional team of website designers will create you a bespoke website that not only exceeds your requirements, but also performs well. Here at Web Design Liverpool we work with you to understand your business, and design you an engaging website at an affordable cost.
Our professional team have the experience, the talent and the desire to see our clients succeed. So If you’re looking for an affordable web design company which speaks your language, brings you great results and gets the job done fast, this is your lucky day!. Why not start now by calling us now.