Author Archives: admin

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Why choose us for web design?

Why do startups, small businesses and other companies want to work with us? We’re recognised as one of the best web design companies in Liverpool, for a start. Here a few other reasons why our customers choose us for their web design needs.

Friendly team of web designers

The majority of our clients have fun working with us. We believe in making the web design process easy and pleasant. Our web designers speak in plain English, not in technical jargon. And we love what we do for a living.

Highly skilled and experienced

All our web designers have many years of experience in the digital sector, whilst also boasting many qualifications in web design/computer science.

We are honest.

Our web design business has grown through word-of-mouth and we hope to continue growing this way. Our web designers will always be honest with you, treat you fairly and do a great job. By doing this we hope you continue working with us after your site has launched and recommend us to others.

Affordable web design

Web Design Liverpool have very low overhead, No fancy office in Liverpool, no sales team, not even a receptionist!. Just hard-working web design professionals chained to their computers. (Only joking. They are not really chained to their computers. They’re just chained to their desks). This allows us to pass our savings onto our customers, giving them great web design prices!.

we design bespoke websites.

Here at web design Liverpool we believe in uniqueness, so each and every site we design is completely bespoke and designed to your unique requirements.

Would you like more reasons?

You could always speak to our clients. For a list of references, please contact our team. Our clients would be happy to give you more reasons to hire Web Design Liverpool.  

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Charity web design

We love to work with local charity and not-for-profit organisations, helping them to achieve their social and commercial objectives, through effective website design, e-commerce solutions and online marketing strategies.  Our aim is to support your charity, helping to make a real difference for your cause in the best way we can. As a charitable organisation you will not only receive a professional website with free hosting, our web designer will use their expertise to help you apply for a Google Adwords grant worth $10,000 per month in online advertising!

Your website will be completely bespoke, designed to your exact requirements and viewable on all devices. As specialists in charity web design we are able to integrate clear call to actions, Paypal donations, ecommerce (giving you the ability to sell products) plus much more. Whatever you want, we can deliver.

So why choose us? With many years of experience in web design and a history of helping local charities make a real difference, we can offer a level of creativity that is simply not available from an off-the-shelf product. We are a talented and growing team, therefore able to offer the high quality design (that the large digital agencies deliver), but we can do this at a price at which they cannot compete.

Contact us today to start your web design project, you will not be disappointed!

Byadmin

Fixed prices

We offer fixed priced web design packages starting just £299!, including hosting and responsive design.

Byadmin

Increasing your domains authority

You maybe left wondering, how come some websites rank higher than you, even though your article/page was written first?. Well search engines use lots of different factors to calculate your websites ranking for particular keywords. However one of the most important factors is domain authority. By having a greater domain authority, search engines will see your content as more important, no matter what topic your write about. However gaining domain authority takes time and is earned through hard work. Their is no shortcut to ranking well, and trying to cheat the system will have adverse affects if you get caught.

What is domain authority?

Domain authority was developed by Moz, How Domain Authority is calculatedto predict how well a domain (website) will rank in the search engine results. They take into account lots of different factors when calculating your score such as Moz Rank, Moz Trust, social signals, linking root domains, total backlink profile, user experience, website loading times, traffic, etc. All of which should be improved over time as your website ages. Domain Authority is a score out of a 100, and you should always aim to get this as high as possible. Remember though, no one can guarantee you a particular ranking in search engine results, but SEO will certainly help to improve it. So by improving your SEO efforts you are increasing your chances of reaching that all important first page.

How do I improve my websites domain authority?

Domain authority is calculated on the basis of so many different factors. However here are the main areas which you should focus on:

  • Links from other websites – One of the most crucial factors used in the calculation is number and quality of domains linking to your website. The anchor text used is also important, and you should aim to keep this varied.
  • Quality of content – You should always seek to keep your website update with unique content of high quality.
  • Social signals – These are gaining more weight in the calculation over time, so always encourage people to like and share your articles/pages to improve its popularity.
  • On page SEO – Always ensure your website abides by Google rules, such as using appropriate alt text, making good use of headings, links, keywords etc.

How to check your domain authority

Their are various online tools available to check your domain authority, however Moz offer the official toolbar which is great. Please remember your websites domain authority is calculated every fortnight, so check regularly to see how your score is progressing.

Conclusion

Your website’s domain authority is an important factor used to gauge how well your site is likely to perform in the search results. With this mind you always look to improve this, and remember this is always on going work. Their is always improvements that can be made to any website!

Byadmin

Marketing your website

Your business website is an essential tool in your marketing strategy. It not only helps new customers find you, but it also advertises everything you have to offer. A website can have many purposes, to attract new customers, engage with existing customers, improve your customer service, and offer online sales/services. If marketed correctly you business website not only has the ability to reach businesses and consumers locally, but in fact globally. This means online marketing is the most crucial form of business marketing, and in fact the most cost effective if done correctly!

Plan out your website marketing

Before you start to design your website, how to market your websiteyou will need to develop a clear idea of your targeted market (who you are trying to reach) and what you want to achieve. To gain maximum exposure from your business website, you will need to advertise it on search engines and other popular places. Their are many different places to advertise online, but the most popular being; pay per click campaigns, SEO (help get your website to the top of the natural search results) and social media marketing. Business directories can also be useful to target customers on a more local level, however the number of people using them has dramatically decreased over the past couple of years. Another useful tip is to carefully choose your domain name, so it is memorable and reflects what your business does.

Please remember though, a well marketing website can do more than attract new customers. Think about using it to keep existing customers up to date with special offers, news and product updates. Many businesses also use it as a means of cutting costs by streamlining services, and improving customer service.

Website design and content

Many businesses often forget that the design of your website should reflect your business image and brand identity. So a cheap website or one done through a builder is unlikely to give a good impression. A professional web designer has the skills and experience to not only design a great looking website, but one that is designed in a way to generate as many sales as possible. As it is becoming a more competitive online market, you need a website that stands out from the crowd, whilst also offering something different. It is also good idea to think about offering a newsletter signup option, allowing you to connect with people that many not even used your services yet. if they have signed up then they are obviously interested, so you just need to keep them updated with special offers, news, success stories and anything else you can impress them with.

Maintaining your company website

Designing, building and launching your website is just the start of your journey. You need to test it to make sure everything is working correctly, and keep it updated!. Search engines love fresh, unique, relevant and well written content, and will reward you with an increased ranking over time. Remember to choose a good web host, to ensure your website is available online 24/7, unlike the cheap or even free alternatives. Also keep a regular backup of your website!, just in case anything goes wrong in the future.

 

Byadmin

5 Must-Haves For Your Company Website

Your website is like a shop window, it should grab the users attention and encourage them to take an action, whether that’s buying a product or service, signing up for your newsletter, or simply asking for a quote. This article explains the top five must have features on your website, that help with your conversation rate.

Provide a call to action: It is essential that your websites homepage contains a call to action that encourages your customers to take immediate steps—request a quote, inquire about a product, or make a purchase.

Social media integration: With social media becoming even more popular these days, especially amongst the youth, your website should link to your social media profiles. We would advise you to put “share” buttons on content-rich pages. ?????????????????????????????????????????????????????????????????????????????????????????????????????????????

Unique selling points: Your USP’s should be made clear, as they help separate your business from your competitors. You should give real reasons why your customers should buy from you as opposed to your competitors. For example fixed prices, No Fix No Fee, 2 year guarantee, or anything else that sets you apart.

Easy way for your customers to contact you: Your customers will not want to look around your website for your contact details, and will often move onto another website if they cannot find them easily. By implementing a contact form your customers can easily fill out the form to send an enquiry.

Impressive website design: A unique bespoke design sets your business apart from your competitors. In addition to this a well thought out design, will help with your conversation rate, reducing the number of people hitting the dreaded back button.

These five webdesign tips discussed in this article will help you improve your conversation rate, whilst reducing the number of bounces. However should you need any further advice, do not hesitate to contact Web design Liverpool today.

Byadmin

7 Ways to optimise your wordpress website

WordPress is a popular platform for small business website’s due to its ease of use, and powerful features. It gives small business’s the ability to manage, update and edit their own website without the need to pay ongoing web design fees. WordPress is one of the most widely used content management systems (CMS), in fact it is used by millions of business owners who live in every corner of the world. To help you optimise your website, we are going to discuss 7 different optimisation methods ensuring your website runs effectively.

Theme QualitySEO Search Engine Optimization, Ranking algorithm

As WordPress is an open source project and widely used content management system, their are thousands of different themes to choose from. However not every theme is written in a professional manner, so your website could be using unnecessary system resources. If this is the case your website will run slow, or even worse your hosting company could suspend your website if you go over your resource limits. So when choosing a theme for your website, you need to choose it wisely ensuring it is fully optimised for the web.

Hosting

Choosing a website hosting package is one of the most important decisions you will make. You need to ensure you look at the features and resources your chosen host is offering, as well as the small print. Website hosts often set system resource limits, and one you go over these your website will become suspended. Things to look out for are; storage space, amount of ram and processing power, monthly or daily limits, number of databases and size etc.

Plugins for your website

Their are many useful plugins available on the WordPress platform. However you need to choose them wisely, otherwise your website will start to run more slowly or even become unstable. Delete any plugins which you do not need.

Configuring you website

Once you have install WordPress, it is essential that you configure it accordingly. For example, you should think about how the comments are moderated, permalinks are set up, and other best practices.

Responsive design

With more and more people accessing your website on mobile devices, it is now crucial that you utilise responsive design. With a responsive website visitors will be able to access it on any device, and it will run a lot quicker.

Security

WordPress comes with decent security features out of the box, however you should still consider implementing more advanced security measures using plugins and other best practices to deter potential threats. Without efficient security your website can become infected with virus, affecting its performance and even stopping people from accessing it.

Search Engine Optimisation

Consider search engine optimization (SEO) to enhance the visibility of your website on Google and other search engines. Using SEO best practices along with WordPress plugins like WordPress SEO by Yoast you’ll be headed in the right direction.

 

Byadmin

5 Web Design Techniques to Make Your Website Search Engine Friendly

Your web design should be SEO friendly, otherwise it will not be easy for potential customer to find your website. By using effective SEO techniques when designing a website, you will be improving your websites visibility, leading to more sales!. This is the first criteria that you should keep in mind when developing a website. You can try out many things to make your website search friendly. But here are the top five things that you should begin with in your website design.

1) Ensure you website is mobile responsive

It has now become increasingly common for peoplSEO Search Engine Optimization, Ranking algorithme to search for services/goods using their mobile phone or other device. With this in mind a professional web designer will implement responsive design techniques, which allow your website to adapt to any screen. This ensures your website looks beautiful on any device, and you don’t miss out on the 78% of Google searches which now come from mobile devices. Google have now recognised this and now favour responsive website’s in their ranking algorithm.

2) Provide plenty of content

Your website is a living, breathing entity on the internet. Every update you make to your website  plays an important part in its interaction with visitors, customers, and the powerful search engines. However, a static website without updates of any kind can often be viewed by search engines as a “dead” entity – with no life and nothing new to offer. With this is mind you should regularly update your websites content and make use of an integrated blog.

3) Optimise images

It is also important that you optimise your websites images with relevant alt texts, which will increase their search visibility. Optimised images get a chance to appear more often on search engines. Some of the ways by which you can optimise your images are –

  • Renaming the image filename by including specific keywords
  • Using HTML attributes to your images
  • Creating a caption to define your images

4) Make sure your website is indexed in search engines.

Search engines are becoming more intelligent, so they will often find your website automatically and index your content, but don’t count on it. It is always best to submit your website manually to all major search engines such as Google, Bing, and Yahoo to ensure they are crawling your website. It is also good practise to submit an XML sitemap, so search engines can crawl your website more easily.

5) Have other websites link to you.

This is really, really important, when it comes to SEO. By gaining relevant website links over time, you are increasing your websites relevance, allowing you to climb up the natural search rankings. Some links carry more weight than others, for example links from big brands will often give you a bigger boost. However is also important not to gain spammy links, otherwise this could harm your websites rankings.

Conclusion

Designing an SEO friendly website is not just about making your business visible on the search engine. It is also about designing a website that brings in the right functionality that makes the user experience visitor friendly. So the next time you design your website, ensure that it’s both search engine as well as visitor friendly.

Byadmin

Why responsive web design is here to stay

We have seen many web design techniques come and go. Remember Asynchronous JavaScript and XML? or in 2006 and 2007, it was Ajax. These techniques are no longer as popular, unlike responsive web design which shows no sign of running out of steam. In fact Google now favour responsive websites and award them with better search rankings.

Responsive web design allows your website to be viewed from any device, with any size screen, whether that’s a laptop, pc, tablet or mobile phone. It’s about respecting the well known fact that people want to consume website experiences on their 4-inch mobile smartphone screen, their how responsive website design works7-inch mini tablet screen, their full-size 10-inch tablet device, their laptop screen and even their big-screen 4H HDTV. A truly responsive website constantly takes into account the properties of the device and the browser on which the user consumes the content. So no longer do you require two separate websites, one for desktop and laptop computers and the other for mobile devices.

These days more websites are being accessed on the go, over cellular connections, so it’s important to design pages that respond well and are usable over slower and/or higher latency connections as soon as possible, even before the page is finished loading. This often involves creating server-side components that detect what sort of device a user is consuming content on, then accessing a comprehensive database of device differences to serve the right content and client-side controls (such as JavaScript) so pages load faster than they otherwise would on any given device.

So if you manage a team of designers or you are web designer yourself, you need to know that responsive Web design is here to stay. It is now essential that you become familiar with it, study the techniques and insist that your partners make technology that makes responsive Web design both possible and attractive.

 

Byadmin

Web design for your startup business

Are you currently looking to start your own business?, we can help you get it off the ground and running successfully. We specialise in offering affordable web design services for small startup businesses, building them a unique and responsive website that will stand out from their competitors.

The startup website package

As a leading provider of web design services for small startup businesses, we are able to offer you a feature rich package that will help make your business a success!

Responsive website design

We understand the need for your website to work on all devices, so we ensure each and everyone of our websites are fully responsive. As more and more people use mobile phones and tablets to browse the internet, its important to get this right.

Free Website Hosting

Our business startup package includes free website hosting, helping you to keep your monthly expenses to a minimum.

Unique web design

Your website will be completely bespoke to meet your individual requirements. In a increasingly competitive online market, it is essential that your website stands out from your competitors, grabbing their attention and converting website visitors into sales.

Content Management System

With our powerful content management system built into your website as standard, you will be able to manage, edit and update your website at anytime. It is now more important than ever that you keep your website up to date, content freshness is a really big factor when it come to search engine rankings.

Analytic Reports

With Google Analytics installed you will have access to in depth reporting features, allowing you to see exactly what your website visitors are doing, how they got there and much more.

Start you web design project today

If you are interested in our web design services, call us today to discuss your individual requirements.