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Byadmin

Why choose us for web design?

Why do startups, small businesses and other companies want to work with us? We’re recognised as one of the best web design companies in Liverpool, for a start. Here a few other reasons why our customers choose us for their web design needs.

Friendly team of web designers

The majority of our clients have fun working with us. We believe in making the web design process easy and pleasant. Our web designers speak in plain English, not in technical jargon. And we love what we do for a living.

Highly skilled and experienced

All our web designers have many years of experience in the digital sector, whilst also boasting many qualifications in web design/computer science.

We are honest.

Our web design business has grown through word-of-mouth and we hope to continue growing this way. Our web designers will always be honest with you, treat you fairly and do a great job. By doing this we hope you continue working with us after your site has launched and recommend us to others.

Affordable web design

Web Design Liverpool have very low overhead, No fancy office in Liverpool, no sales team, not even a receptionist!. Just hard-working web design professionals chained to their computers. (Only joking. They are not really chained to their computers. They’re just chained to their desks). This allows us to pass our savings onto our customers, giving them great web design prices!.

we design bespoke websites.

Here at web design Liverpool we believe in uniqueness, so each and every site we design is completely bespoke and designed to your unique requirements.

Would you like more reasons?

You could always speak to our clients. For a list of references, please contact our team. Our clients would be happy to give you more reasons to hire Web Design Liverpool.  

Byadmin

Increasing your domains authority

You maybe left wondering, how come some websites rank higher than you, even though your article/page was written first?. Well search engines use lots of different factors to calculate your websites ranking for particular keywords. However one of the most important factors is domain authority. By having a greater domain authority, search engines will see your content as more important, no matter what topic your write about. However gaining domain authority takes time and is earned through hard work. Their is no shortcut to ranking well, and trying to cheat the system will have adverse affects if you get caught.

What is domain authority?

Domain authority was developed by Moz, How Domain Authority is calculatedto predict how well a domain (website) will rank in the search engine results. They take into account lots of different factors when calculating your score such as Moz Rank, Moz Trust, social signals, linking root domains, total backlink profile, user experience, website loading times, traffic, etc. All of which should be improved over time as your website ages. Domain Authority is a score out of a 100, and you should always aim to get this as high as possible. Remember though, no one can guarantee you a particular ranking in search engine results, but SEO will certainly help to improve it. So by improving your SEO efforts you are increasing your chances of reaching that all important first page.

How do I improve my websites domain authority?

Domain authority is calculated on the basis of so many different factors. However here are the main areas which you should focus on:

  • Links from other websites – One of the most crucial factors used in the calculation is number and quality of domains linking to your website. The anchor text used is also important, and you should aim to keep this varied.
  • Quality of content – You should always seek to keep your website update with unique content of high quality.
  • Social signals – These are gaining more weight in the calculation over time, so always encourage people to like and share your articles/pages to improve its popularity.
  • On page SEO – Always ensure your website abides by Google rules, such as using appropriate alt text, making good use of headings, links, keywords etc.

How to check your domain authority

Their are various online tools available to check your domain authority, however Moz offer the official toolbar which is great. Please remember your websites domain authority is calculated every fortnight, so check regularly to see how your score is progressing.

Conclusion

Your website’s domain authority is an important factor used to gauge how well your site is likely to perform in the search results. With this mind you always look to improve this, and remember this is always on going work. Their is always improvements that can be made to any website!

Byadmin

Marketing your website

Your business website is an essential tool in your marketing strategy. It not only helps new customers find you, but it also advertises everything you have to offer. A website can have many purposes, to attract new customers, engage with existing customers, improve your customer service, and offer online sales/services. If marketed correctly you business website not only has the ability to reach businesses and consumers locally, but in fact globally. This means online marketing is the most crucial form of business marketing, and in fact the most cost effective if done correctly!

Plan out your website marketing

Before you start to design your website, how to market your websiteyou will need to develop a clear idea of your targeted market (who you are trying to reach) and what you want to achieve. To gain maximum exposure from your business website, you will need to advertise it on search engines and other popular places. Their are many different places to advertise online, but the most popular being; pay per click campaigns, SEO (help get your website to the top of the natural search results) and social media marketing. Business directories can also be useful to target customers on a more local level, however the number of people using them has dramatically decreased over the past couple of years. Another useful tip is to carefully choose your domain name, so it is memorable and reflects what your business does.

Please remember though, a well marketing website can do more than attract new customers. Think about using it to keep existing customers up to date with special offers, news and product updates. Many businesses also use it as a means of cutting costs by streamlining services, and improving customer service.

Website design and content

Many businesses often forget that the design of your website should reflect your business image and brand identity. So a cheap website or one done through a builder is unlikely to give a good impression. A professional web designer has the skills and experience to not only design a great looking website, but one that is designed in a way to generate as many sales as possible. As it is becoming a more competitive online market, you need a website that stands out from the crowd, whilst also offering something different. It is also good idea to think about offering a newsletter signup option, allowing you to connect with people that many not even used your services yet. if they have signed up then they are obviously interested, so you just need to keep them updated with special offers, news, success stories and anything else you can impress them with.

Maintaining your company website

Designing, building and launching your website is just the start of your journey. You need to test it to make sure everything is working correctly, and keep it updated!. Search engines love fresh, unique, relevant and well written content, and will reward you with an increased ranking over time. Remember to choose a good web host, to ensure your website is available online 24/7, unlike the cheap or even free alternatives. Also keep a regular backup of your website!, just in case anything goes wrong in the future.

 

Byadmin

7 Ways to optimise your wordpress website

WordPress is a popular platform for small business website’s due to its ease of use, and powerful features. It gives small business’s the ability to manage, update and edit their own website without the need to pay ongoing web design fees. WordPress is one of the most widely used content management systems (CMS), in fact it is used by millions of business owners who live in every corner of the world. To help you optimise your website, we are going to discuss 7 different optimisation methods ensuring your website runs effectively.

Theme QualitySEO Search Engine Optimization, Ranking algorithm

As WordPress is an open source project and widely used content management system, their are thousands of different themes to choose from. However not every theme is written in a professional manner, so your website could be using unnecessary system resources. If this is the case your website will run slow, or even worse your hosting company could suspend your website if you go over your resource limits. So when choosing a theme for your website, you need to choose it wisely ensuring it is fully optimised for the web.

Hosting

Choosing a website hosting package is one of the most important decisions you will make. You need to ensure you look at the features and resources your chosen host is offering, as well as the small print. Website hosts often set system resource limits, and one you go over these your website will become suspended. Things to look out for are; storage space, amount of ram and processing power, monthly or daily limits, number of databases and size etc.

Plugins for your website

Their are many useful plugins available on the WordPress platform. However you need to choose them wisely, otherwise your website will start to run more slowly or even become unstable. Delete any plugins which you do not need.

Configuring you website

Once you have install WordPress, it is essential that you configure it accordingly. For example, you should think about how the comments are moderated, permalinks are set up, and other best practices.

Responsive design

With more and more people accessing your website on mobile devices, it is now crucial that you utilise responsive design. With a responsive website visitors will be able to access it on any device, and it will run a lot quicker.

Security

WordPress comes with decent security features out of the box, however you should still consider implementing more advanced security measures using plugins and other best practices to deter potential threats. Without efficient security your website can become infected with virus, affecting its performance and even stopping people from accessing it.

Search Engine Optimisation

Consider search engine optimization (SEO) to enhance the visibility of your website on Google and other search engines. Using SEO best practices along with WordPress plugins like WordPress SEO by Yoast you’ll be headed in the right direction.

 

Byadmin

5 Web Design Techniques to Make Your Website Search Engine Friendly

Your web design should be SEO friendly, otherwise it will not be easy for potential customer to find your website. By using effective SEO techniques when designing a website, you will be improving your websites visibility, leading to more sales!. This is the first criteria that you should keep in mind when developing a website. You can try out many things to make your website search friendly. But here are the top five things that you should begin with in your website design.

1) Ensure you website is mobile responsive

It has now become increasingly common for peoplSEO Search Engine Optimization, Ranking algorithme to search for services/goods using their mobile phone or other device. With this in mind a professional web designer will implement responsive design techniques, which allow your website to adapt to any screen. This ensures your website looks beautiful on any device, and you don’t miss out on the 78% of Google searches which now come from mobile devices. Google have now recognised this and now favour responsive website’s in their ranking algorithm.

2) Provide plenty of content

Your website is a living, breathing entity on the internet. Every update you make to your website  plays an important part in its interaction with visitors, customers, and the powerful search engines. However, a static website without updates of any kind can often be viewed by search engines as a “dead” entity – with no life and nothing new to offer. With this is mind you should regularly update your websites content and make use of an integrated blog.

3) Optimise images

It is also important that you optimise your websites images with relevant alt texts, which will increase their search visibility. Optimised images get a chance to appear more often on search engines. Some of the ways by which you can optimise your images are –

  • Renaming the image filename by including specific keywords
  • Using HTML attributes to your images
  • Creating a caption to define your images

4) Make sure your website is indexed in search engines.

Search engines are becoming more intelligent, so they will often find your website automatically and index your content, but don’t count on it. It is always best to submit your website manually to all major search engines such as Google, Bing, and Yahoo to ensure they are crawling your website. It is also good practise to submit an XML sitemap, so search engines can crawl your website more easily.

5) Have other websites link to you.

This is really, really important, when it comes to SEO. By gaining relevant website links over time, you are increasing your websites relevance, allowing you to climb up the natural search rankings. Some links carry more weight than others, for example links from big brands will often give you a bigger boost. However is also important not to gain spammy links, otherwise this could harm your websites rankings.

Conclusion

Designing an SEO friendly website is not just about making your business visible on the search engine. It is also about designing a website that brings in the right functionality that makes the user experience visitor friendly. So the next time you design your website, ensure that it’s both search engine as well as visitor friendly.

Byadmin

Web Design vs. SEO vs. Social Media

When designing a website you not only need to worry about making it look good, but how it performs in search engines. Its no good having a beautiful website that no one gets to see. On the other hand, if you focus entirely on SEO, your website will fail to convert visitors into sales. Whereas If you only focus on social media and nothing else, you are less likely to meet your return on investment targets. It is therefore essential that you implement effective web design solutions, whilst at the same time effectively utilise all available forms of online marketing.

Web design, SEO, and social media are three important components of a successful Internet marketing strategy.  So If you want people to find your business, you need outstanding SEO. If you want them to contact you or purchase from your site, you need great web design.  If you want to create a lot of word-of-mouth recognition or implement a viral marketing campaign, social media is an excellent tool for you.

As many business owners know, when it comes to online marketing strategies, there is no one-size-fit-all method.  As a result of this, your first step to online marketing should be reviewing your business goals. When our clients ask us: “How much would you spend on SEO? Do I need to redesign my web site? Should I create a Facebook page for my business? Is pay per click right for me?  Should I start a blog?”  we always say, it only makes sense if it relates to your business goals.

So when it comes to online marketing you not only need to know the importance of web design, SEO, and social media, you should design a coherent marketing strategy that fits your business objectives and lifestyle goals. By implementing a well thought out marketing strategy, you are then able achieve the return on investment you are looking for.

Byadmin

How to use Color in Web Design

The current landscape of color in website design is interesting topic to think about. You will have noticed that the majority of websites look more or less the same, yet color can be a powerful tool in design. In this article we will discuss how colour is effectively by web design professionals.

Draw Attention to Anything You Want

Most websites you come across start with a basic grayscale look, white background and black text. Color comes in as accents that get you to look places. That’s why websites are not filled with color – they use it to get you to look at the buttons, headlines or links.

Create Personality

Color is wonderful because it can set a tone and mood for a website or brand. By using colours effectively your website will stand out from the crowd and entice your visitors to see more.

Provide Cohesion and Flow

Web designers can also use Color to guide a user along with a flow. Color can be subtle and there doesn’t need to be dramatic or over the top in order to help guide a user along. It’s especially helpful when the hues are cohesive among each other. It’s basically how brand colors work.

Color in Images

An interesting trick with color is when you use it through images. The User Interface elements are not the only ones that can add some color to a website. With the rise of photo background and big product photos on landing pages it’s a good idea to try to use the composition of images to bring color to your designs.

Who Needs Color Anyway?

It’s interesting to see websites without color, too. Sometimes you don’t need it. In fact if all websites were bright and colourful, nothing would stand out. Websites can still be gorgeous without reds, greens or blues. Grayscale color schemes can create the necessary look and feel for a brand as well as make a statement.

Conclusion

As you can see color is powerful. Color can do a lot of things for a design if you use it effectively; color can guide a user’s eye, help guide a user through a flow as well as make a grand statement. Color is full of personality and can be fun to work with. Personally, I think color, or lack thereof, gives life to a design. So have fun with it!

 

 

 

 

Byadmin

Beautiful custom designed websites

Stand out from your competitors and appeal to your potential customers with a custom designed website. Our custom designed websites are developed with our clients goals in mind. Creating a beautiful website is only the first step. We spend the necessary time to truly understand each clients goals so that the final design meets their business’ objectives.

We think that attractive websites are great, but effective websites are far better. So here at Web Design Liverpool, we go one step further and combine the two. So we not only produce excellent custom built website designs that are attractive, but also effective giving you a much better conversation rate.

Our professional team of website designers will work closely with you to create a design that looks great and perfectly matches your existing brand. We’ll collaborate on ideas that will make your website completely unique and noticeably modern.

Responsive website design

All our websites utilise the latest responsive design techniques to automatically adapt your website to whatever type of device it’s being viewed on. The result is a site the looks fantastic on everything from a phone, to an iPad to the biggest desktop monitors.

Small business website design

We have created a variety of web design packages that are aimed to suit the style and budget of most small businesses. Best of all, when you compare our design and development costs to any other professional group you’ll be very pleased with our competitive pricing.

Contact our web design team today!

Byadmin

3 Ways to Create More Engaging Website Landing Pages

When a customer arrives at your website– either from an online search result or from a link in an advertisement — the page they are brought to is called a landing page. This could be your home page or any other page that you create for that matter. Since your landing page can be critical in converting casual browsers into paying customers, it’s important that they are optimized for maximum engagement.

If you’re concerned that your current landing pages may be driving visitors away instead of encouraging them to engage further with your content, you should consider the following strategies to optimise your landing pages:

Create custom landing pages

Your website landing page exists to form a bridge between your traffic referral source; such as a website designlink in an advert or from social media, and the rest of your website. With this mind you should create custom landing pages tailored to the individual visitor’s needs. For example if you are a guttering and roofing company, and your visitors click on your guttering advert, then it is essential that they are brought to a custom landing page about your guttering services. If you simply refer all your website visitors to your homepage they will more than likely leave your website. People expect to go straight to the relevant page, without looking all over your website.

Experiment with video landing pages

If your plain text landing pages, aren’t giving you the results you would expect, it may be a good idea to try out video landing pages instead. With a video landing page you will have a single video file instead of blocks of text. This often results in higher engagement rates, so you may capture visitors’ attention better by conveying the same information via video instead of text.

Split-test your landing pages

Split testing essentially allows you to compare two or more versions of a web page to determine which elements or features are most effective.

We have learned from this article that putting just a little extra effort into your website’s landing pages; whether through customized text-based pages or engaging video files, you will improve your conversation rate.

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Free website hosting

All our web design clients will receive complementary free website hosting with their chosen package, along with responsive design and a content management system. Why pay more?