When designing a website you not only need to worry about making it look good, but how it performs in search engines. Its no good having a beautiful website that no one gets to see. On the other hand, if you focus entirely on SEO, your website will fail to convert visitors into sales. Whereas If you only focus on social media and nothing else, you are less likely to meet your return on investment targets. It is therefore essential that you implement effective web design solutions, whilst at the same time effectively utilise all available forms of online marketing.
Web design, SEO, and social media are three important components of a successful Internet marketing strategy. So If you want people to find your business, you need outstanding SEO. If you want them to contact you or purchase from your site, you need great web design. If you want to create a lot of word-of-mouth recognition or implement a viral marketing campaign, social media is an excellent tool for you.
As many business owners know, when it comes to online marketing strategies, there is no one-size-fit-all method. As a result of this, your first step to online marketing should be reviewing your business goals. When our clients ask us: “How much would you spend on SEO? Do I need to redesign my web site? Should I create a Facebook page for my business? Is pay per click right for me? Should I start a blog?” we always say, it only makes sense if it relates to your business goals.
So when it comes to online marketing you not only need to know the importance of web design, SEO, and social media, you should design a coherent marketing strategy that fits your business objectives and lifestyle goals. By implementing a well thought out marketing strategy, you are then able achieve the return on investment you are looking for.
You will find plenty of web design companies offer standard packages, providing small businesses an affordable way to create an online presence. However just imagine if you could have a bespoke, personalised service for the same price as a standard package. That’s where we come in!. Our believe is that your website should be individually designed to meet your business’ needs, and to engage and interact with your specific target audience, without costing you a fortune.
All our websites are bespoke, built to your individual requirements and mobile responsive. We also provide you with free hosting, and a content management system, so you can manage, edit and update your website with ease.
Everyone knows that a website is essential for small businesses to be competitive in today’s internet driven market, but just having a website is no longer enough to make your business stand out.
Your website is your online image, and your customers will form an immediate impression of your business in the first few seconds of landing on your home page. Your website design is a crucial factor in converting your visitors into customers.
Make the right impression with a website that is:
Contact us today and find out how we can create a modern, professional looking site for your business, at a price you can afford.
The current landscape of color in website design is interesting topic to think about. You will have noticed that the majority of websites look more or less the same, yet color can be a powerful tool in design. In this article we will discuss how colour is effectively by web design professionals.
Most websites you come across start with a basic grayscale look, white background and black text. Color comes in as accents that get you to look places. That’s why websites are not filled with color – they use it to get you to look at the buttons, headlines or links.
Color is wonderful because it can set a tone and mood for a website or brand. By using colours effectively your website will stand out from the crowd and entice your visitors to see more.
Web designers can also use Color to guide a user along with a flow. Color can be subtle and there doesn’t need to be dramatic or over the top in order to help guide a user along. It’s especially helpful when the hues are cohesive among each other. It’s basically how brand colors work.
An interesting trick with color is when you use it through images. The User Interface elements are not the only ones that can add some color to a website. With the rise of photo background and big product photos on landing pages it’s a good idea to try to use the composition of images to bring color to your designs.
It’s interesting to see websites without color, too. Sometimes you don’t need it. In fact if all websites were bright and colourful, nothing would stand out. Websites can still be gorgeous without reds, greens or blues. Grayscale color schemes can create the necessary look and feel for a brand as well as make a statement.
As you can see color is powerful. Color can do a lot of things for a design if you use it effectively; color can guide a user’s eye, help guide a user through a flow as well as make a grand statement. Color is full of personality and can be fun to work with. Personally, I think color, or lack thereof, gives life to a design. So have fun with it!
Stand out from your competitors and appeal to your potential customers with a custom designed website. Our custom designed websites are developed with our clients goals in mind. Creating a beautiful website is only the first step. We spend the necessary time to truly understand each clients goals so that the final design meets their business’ objectives.
We think that attractive websites are great, but effective websites are far better. So here at Web Design Liverpool, we go one step further and combine the two. So we not only produce excellent custom built website designs that are attractive, but also effective giving you a much better conversation rate.
Our professional team of website designers will work closely with you to create a design that looks great and perfectly matches your existing brand. We’ll collaborate on ideas that will make your website completely unique and noticeably modern.
All our websites utilise the latest responsive design techniques to automatically adapt your website to whatever type of device it’s being viewed on. The result is a site the looks fantastic on everything from a phone, to an iPad to the biggest desktop monitors.
We have created a variety of web design packages that are aimed to suit the style and budget of most small businesses. Best of all, when you compare our design and development costs to any other professional group you’ll be very pleased with our competitive pricing.
Contact our web design team today!
When a customer arrives at your website– either from an online search result or from a link in an advertisement — the page they are brought to is called a landing page. This could be your home page or any other page that you create for that matter. Since your landing page can be critical in converting casual browsers into paying customers, it’s important that they are optimized for maximum engagement.
If you’re concerned that your current landing pages may be driving visitors away instead of encouraging them to engage further with your content, you should consider the following strategies to optimise your landing pages:
Your website landing page exists to form a bridge between your traffic referral source; such as a link in an advert or from social media, and the rest of your website. With this mind you should create custom landing pages tailored to the individual visitor’s needs. For example if you are a guttering and roofing company, and your visitors click on your guttering advert, then it is essential that they are brought to a custom landing page about your guttering services. If you simply refer all your website visitors to your homepage they will more than likely leave your website. People expect to go straight to the relevant page, without looking all over your website.
If your plain text landing pages, aren’t giving you the results you would expect, it may be a good idea to try out video landing pages instead. With a video landing page you will have a single video file instead of blocks of text. This often results in higher engagement rates, so you may capture visitors’ attention better by conveying the same information via video instead of text.
Split testing essentially allows you to compare two or more versions of a web page to determine which elements or features are most effective.
We have learned from this article that putting just a little extra effort into your website’s landing pages; whether through customized text-based pages or engaging video files, you will improve your conversation rate.