More and more companies have decided to take their business to the next level, and introduce online shopping. In fact according to Invesp, we are seeing 19% increase in ecommerce sales worldwide. In this article we will look at the advantages e-commerce brings to both your business and its customers.
Today many shoppers look online to find products/services, compare prices, grab a bargain, make purchases and more. They benefit from the fact that, websites are available 24/7, and can even be accessed when they are on the move. Shopping online saves time, offers a greater product selection and allows for cost savings in terms of taxes, the price of the product and money saved on utilities and rent.
In this day and age, more than 80% of the UK population shop online, and your customers will expect you to have an e-commerce website. By gaining access to the online market you are not only ensuring you are seen by UK population, but you are also opening up opportunities to go global. In fact we have seen a huge increase in the number of businesses exporting abroad, and increasing their sales. E-commerce websites are a great tool to attract new customers and bring in more revenue. Your business will save on operational costs, benefit from a boost in brand awareness and gain new customers.
Websites should also be used to collect valuable data from your customers, allowing your business to run more targeted campaigns. For example many successful businesses offer customers the chance to sign up for a free newsletter as part of the checkout process. This is a great marketing technique as it allows you to engage with your customers, and send them products they may be interested in. To gain even more success from your website, you should follow-up each order with a customer survey. This not only provides you with a great opportunity to improve your online reputation, it allows you identify any problems with your sales process. Once you have solved any problem with your sales process, you will gain even more sales!, plus referals.
In todays world having an e-commerce website is not a luxury, but a necessity. Without having a shopping website, you are limiting the potential for growth. As web designers here in Liverpool, we are able to design you at great website for a superb price.