Your web design should be SEO friendly, otherwise it will not be easy for potential customer to find your website. By using effective SEO techniques when designing a website, you will be improving your websites visibility, leading to more sales!. This is the first criteria that you should keep in mind when developing a website. You can try out many things to make your website search friendly. But here are the top five things that you should begin with in your website design.
It has now become increasingly common for people to search for services/goods using their mobile phone or other device. With this in mind a professional web designer will implement responsive design techniques, which allow your website to adapt to any screen. This ensures your website looks beautiful on any device, and you don’t miss out on the 78% of Google searches which now come from mobile devices. Google have now recognised this and now favour responsive website’s in their ranking algorithm.
Your website is a living, breathing entity on the internet. Every update you make to your website plays an important part in its interaction with visitors, customers, and the powerful search engines. However, a static website without updates of any kind can often be viewed by search engines as a “dead” entity – with no life and nothing new to offer. With this is mind you should regularly update your websites content and make use of an integrated blog.
It is also important that you optimise your websites images with relevant alt texts, which will increase their search visibility. Optimised images get a chance to appear more often on search engines. Some of the ways by which you can optimise your images are –
Search engines are becoming more intelligent, so they will often find your website automatically and index your content, but don’t count on it. It is always best to submit your website manually to all major search engines such as Google, Bing, and Yahoo to ensure they are crawling your website. It is also good practise to submit an XML sitemap, so search engines can crawl your website more easily.
This is really, really important, when it comes to SEO. By gaining relevant website links over time, you are increasing your websites relevance, allowing you to climb up the natural search rankings. Some links carry more weight than others, for example links from big brands will often give you a bigger boost. However is also important not to gain spammy links, otherwise this could harm your websites rankings.
Designing an SEO friendly website is not just about making your business visible on the search engine. It is also about designing a website that brings in the right functionality that makes the user experience visitor friendly. So the next time you design your website, ensure that it’s both search engine as well as visitor friendly.