WordPress is a popular platform for small business website’s due to its ease of use, and powerful features. It gives small business’s the ability to manage, update and edit their own website without the need to pay ongoing web design fees. WordPress is one of the most widely used content management systems (CMS), in fact it is used by millions of business owners who live in every corner of the world. To help you optimise your website, we are going to discuss 7 different optimisation methods ensuring your website runs effectively.
As WordPress is an open source project and widely used content management system, their are thousands of different themes to choose from. However not every theme is written in a professional manner, so your website could be using unnecessary system resources. If this is the case your website will run slow, or even worse your hosting company could suspend your website if you go over your resource limits. So when choosing a theme for your website, you need to choose it wisely ensuring it is fully optimised for the web.
Choosing a website hosting package is one of the most important decisions you will make. You need to ensure you look at the features and resources your chosen host is offering, as well as the small print. Website hosts often set system resource limits, and one you go over these your website will become suspended. Things to look out for are; storage space, amount of ram and processing power, monthly or daily limits, number of databases and size etc.
Their are many useful plugins available on the WordPress platform. However you need to choose them wisely, otherwise your website will start to run more slowly or even become unstable. Delete any plugins which you do not need.
Once you have install WordPress, it is essential that you configure it accordingly. For example, you should think about how the comments are moderated, permalinks are set up, and other best practices.
With more and more people accessing your website on mobile devices, it is now crucial that you utilise responsive design. With a responsive website visitors will be able to access it on any device, and it will run a lot quicker.
WordPress comes with decent security features out of the box, however you should still consider implementing more advanced security measures using plugins and other best practices to deter potential threats. Without efficient security your website can become infected with virus, affecting its performance and even stopping people from accessing it.
Consider search engine optimization (SEO) to enhance the visibility of your website on Google and other search engines. Using SEO best practices along with WordPress plugins like WordPress SEO by Yoast you’ll be headed in the right direction.