Why responsive web design is here to stay

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Why responsive web design is here to stay

We have seen many web design techniques come and go. Remember Asynchronous JavaScript and XML? or in 2006 and 2007, it was Ajax. These techniques are no longer as popular, unlike responsive web design which shows no sign of running out of steam. In fact Google now favour responsive websites and award them with better search rankings.

Responsive web design allows your website to be viewed from any device, with any size screen, whether that’s a laptop, pc, tablet or mobile phone. It’s about respecting the well known fact that people want to consume website experiences on their 4-inch mobile smartphone screen, their how responsive website design works7-inch mini tablet screen, their full-size 10-inch tablet device, their laptop screen and even their big-screen 4H HDTV. A truly responsive website constantly takes into account the properties of the device and the browser on which the user consumes the content. So no longer do you require two separate websites, one for desktop and laptop computers and the other for mobile devices.

These days more websites are being accessed on the go, over cellular connections, so it’s important to design pages that respond well and are usable over slower and/or higher latency connections as soon as possible, even before the page is finished loading. This often involves creating server-side components that detect what sort of device a user is consuming content on, then accessing a comprehensive database of device differences to serve the right content and client-side controls (such as JavaScript) so pages load faster than they otherwise would on any given device.

So if you manage a team of designers or you are web designer yourself, you need to know that responsive Web design is here to stay. It is now essential that you become familiar with it, study the techniques and insist that your partners make technology that makes responsive Web design both possible and attractive.

 

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